MetaRouter provides the user interaction feedback that powers VideoAmp's ability to measure audience performance and optimize media spend. With the customer data that MetaRouter provides, users of VideoAmp can better understand what actions a user has taken on their digital properties and optimize their media campaigns based on this data.
Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.
As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.