Advertising
VideoAmp
VideoAmp is media measurement and optimization platform. It provides audience unification across traditional TV, video streaming, and video formats on digital and social media which provides better ROI for advertisers and a better viewing experience.
Why VideoAmp + MetaRouter
MetaRouter provides the user interaction feedback that powers VideoAmp's ability to measure audience performance and optimize media spend. With the customer data that MetaRouter provides, users of VideoAmp can better understand what actions a user has taken on their digital properties and optimize their media campaigns based on this data.
MetaRouter
VideoAmp
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
VideoAmp
with MetaRouter
- Single, standardized event stream for VideoAmp and other destinations
- Server-side event stream that powers better measurement data
- First-party, parameter-by-parameter control over data sent to VideoAmp
- No VideoAmp or other third-party tags required
