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VideoAmp
VideoAmp is media measurement and optimization platform. It provides audience unification across traditional TV, video streaming, and video formats on digital and social media which provides better ROI for advertisers and a better viewing experience.
Why VideoAmp + MetaRouter?
MetaRouter provides the user interaction feedback that powers VideoAmp's ability to measure audience performance and optimize media spend. With the customer data that MetaRouter provides, users of VideoAmp can better understand what actions a user has taken on their digital properties and optimize their media campaigns based on this data.
Key Features
- Single, standardized event stream for VideoAmp and other destinations
- Server-side event stream that powers better measurement data
- First-party, parameter-by-parameter control over data sent to VideoAmp
- No VideoAmp or other third-party tags required
All the Vendors You Want.
No Impact on Page Performance.
Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.
As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.