TikTok Events API

TikTok is the latest social media app to take the world by storm. Meet consumers where they find viral content with short video ads and measure their impact on your advertising and marketing goals.

Why TikTok Events API + MetaRouter?

Streamline TikTok customer data streaming with MetaRouter's unified tracking tag. Easily route your website and mobile events to TikTok to create advertising audience segments, measure campaign performance, and attribute conversions to ads that your customers have viewed on TikTok.

Key Features

  • Enables TikTok website pixel removal
  • Up to 30% more data- including conversions- tracked compared to the TikTok pixel
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.