FOR CPG
A CDI Makes Life Easier for CPGs
Managing digital strategy across dozens- even hundreds- of brands makes those in charge of a CPG business’s data strategy a massive headache. Compliance and data alignment strategies across brands is a difficult exercise, but it can be made much easier by utilizing a Customer Data Infrastructure Platform.
Data Governance Across Your Brands Is Critical
By introducing a CDI platform like MetaRouter, you gain a single source of truth for how your data is being handled. Without a centralized control plane in place, CPG organizations are subject to data governances issues, such as:
- Misconfiguring consent enforcement
- Sending PII to a vendor that shouldn’t receive it
- Processing data outside the region it was produced within
Meet Your Customers’ Data Privacy Needs
It’s not enough to do bare minimum for customer privacy- you need to get ahead of privacy regulations in order to gain and keep consumers’ trust. The modern CDI introduces tooling that will carry your organization into the future of data privacy.MetaRouter allows you to not only keep data within a regulatory region (e.g. the USA or EU), but actually keep data within specific server regions to ensure data never leaves a certain geographic area.
In-House Your Cross-Brand Customer Data Unification
As a CPG organization, have access to a treasure trove of data across all of your brands. However, unifying customer data across all of those brands is extremely difficult.
- It relies primarily on access to PII, which you likely don’t have much of compared to other industries
- You can stitch cross-brand data together with the help of an identity spine, but it’s an expensive and complex process
As a CPG organization, have access to a treasure trove of data across all of your brands. However, unifying customer data across all of those brands is extremely difficult.
Take Control of Your Customer Data
Book a Personalized demo to see how you can gain full control over your own customer data.
