View-through Attribution (VTA) and Click-through Attribution (CTA) are both critical to understanding the full impact of advertising channels on a prospect or customer, but they require different data to accurately attribute the impact of the potential customer's decision to act or purchase. MetaRouter captures the data necessary for each and passes it to the appropriate vendor.

Performance

What is View-Through vs. Click-Through Attribution with MetaRouter?

MetaRouter's blog is a collection of info highlighting the trends, technology advancements and developments in the world of Customer Data.

1/19/2023 8:55 AM

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Compliance

Five Key Takeaways from the Congressional Hearing on Data Privacy

In the past month, there have been House and Senate hearings around consumer data privacy.

January 9, 2023

Performance

A Digital Marketing Playbook for E-commerce

E-commerce has been growing rapidly. In fact, by 2021 more than ¼ of the world’s population (or 2.14B people) will be shopping online.

April 11, 2022

Compliance

The Best Way to Protect Customer Data - Part 1

The only way to be sure is to take responsibility for compliance is to manage customer data from ingestion.

November 2, 2021

Compliance

Healthcare Marketing for the 21st Century

Many are taking steps to compete in a world where giants like Amazon drive a high-stakes customer experience.

October 15, 2021

Performance

How to Implement a Successful Data Integration Strategy

A data integration strategy should be an important piece of any modern business. Learn more about data integration strategies from MetaRoute

December 20, 2021

Compliance

The Impact of Data Privacy Regulations on Martech

Marketing and advertising technologies rely heavily on personal data collection and processing.

March 16, 2022