MetaRouter Platform
Every customer signal, captured and resolved at the source.
The MetaRouter Platform is the first-mile foundation of Customer Context Infrastructure. It captures behavior, resolves identity, and enforces consent — inside your own cloud, before any other tool touches it.
Garbage in, garbage out — and it starts at the first mile.
Customer context — identity, behavior, consent — is either never captured, or fragmented across CDPs, analytics platforms, consent tools, and every channel you own and pay for. The infrastructure to stitch it back together costs tens of millions before it produces a single insight. By the time that insight surfaces, the customer journey is already over.
AI raised the stakes at both ends. Your own agents, fraud systems, and personalization need clean signal faster than legacy infrastructure can feed them. Meanwhile ChatGPT, Perplexity, and AI shopping agents are stepping between you and your customer.
Fix the data at the source, or pay for it everywhere downstream.
What the MetaRouter Platform gives you.
Three things you own. All at the first mile. All inside your cloud.
Behavior
One layer at the first mile captures every customer event server-side — no client-side dependencies, no data leaving your perimeter — at billions of events a month. It's the last SDK your team ever installs: every new tool becomes a config change, not a code change.
40% more data captured from day one
Billions of events per month
Integration-Zero — config, not code
Identity — one collector, owned by you
One data collector, deployed inside your cloud, matches anonymous visitors to known customers the moment they arrive — in session, without sending personal information downstream. The identity graph stays yours alone. No shared graph, no vendor in the middle. As agentic commerce intermediates the customer, owning identity in-house is how you keep the direct relationship.
2–3× higher audience match rates
365 days of tracking continuity in Safari
Cross-domain resolution + in-house Customer 360
Consent
Every event is checked against consent state at the source, before it moves anywhere. PII is filtered before reaching downstream vendors. One auditable control point for legal, privacy, and your CISO — enforced automatically, not bolted on after the fact.
GDPR/CCPA enforcement baked into the pipeline
Vendor-by-vendor data rules, enforced at the edge
The only architecture your compliance team will actually approve
Platform is the foundation. Activation and Inference build on top of it.
behavior, resolve identity, enforce consent.
Act on customer moment while it's happening.
Turn customer interaction into a revenue decision.
What it looks like in the real world.
First-mile data, measurably faster.
First-mile data, privacy-first at scale.
One of Central and Eastern Europe's largest online marketplaces runs on more than 500 million product listings and an ecosystem of over 50 publishing partners — a scale where hundreds of third-party tags slowed the site, fragmented insights, and made GDPR compliance harder to guarantee. By moving data collection server-side with MetaRouter inside its own Google Cloud environment, Allegro replaced those fragile tags with secure first-party pipelines, then fed a real-time, AI-ready stream into BigQuery, Vertex AI, and Gemini. The result: 30% more usable ad data, a 9.7% lift in paid media conversions, and over $1M in recovered ad spend — all under Allegro's own privacy policies.
"MetaRouter and Google Cloud give us the ability to run marketing at scale with confidence. We know our data is accurate, privacy-compliant, and activated in real time — helping us deliver better experiences for customers and stronger results for our business."
Marta Piotrowska
Head of Marketing, Allegro
Complex ecosystems, streamlined.
Few retailers manage as many partner and data integrations as Kroger. By moving that complexity onto MetaRouter, Kroger's team replaced fragile, hard-to-maintain connections with streamlined first-party pipelines — turning integration work that used to slow them down into something the platform handles, and freeing the team to move faster.
"MetaRouter has been instrumental in helping Kroger integrate complex partner and data ecosystems. What used to be difficult is now streamlined, and their platform has made a meaningful difference in our team's efficiency."
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Seth Robinson
Program Manager, Kroger
Rock-solid data, six years running.
Some platforms prove themselves over a quarter. BEGiN has run e-commerce and in-app tracking on MetaRouter for more than six years — rock-solid information on feature adoption, visitor behavior, and identity resolution, with administration simple enough that the team spends its time building new events that drive value, not maintaining the pipeline underneath them.
"MetaRouter has been integral for tracking our e-commerce and in-app activities for over 6 years. It's easy to administer and enables us to have rock-solid information about feature adoption, visitor behavior, and ID resolution. I've never had any problems with the platform itself and I can focus on setting up new events that drive value for my team!"
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Adam Kleiman
Sr. Manager, Data & Analytics, BEGiN
Why this is real, not magical.
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