Completely server-side integrations gain precious milliseconds (even seconds) of all key page performance stats by removing the need to run dozens of website tags. Faster loading and interactivity means improved SEO and user experiences compared to a website running a traditional tagging ecosystem.
By placing a CDI between your customer data and your vendors, you make the rules for how data is sent. Without their tag loading on your website, vendors can’t pull anything they want- they’re entirely reliant on what you decide to send them.
MetaRouter gives your organizations the tools to implement a streamlined vendor review process, allowing you to get to value with new vendors faster.