The end result is tracking that still leaves lots of data on the table- and that means less meaningful insights, less marketing performance.
With full ownership comes significant benefits where ad blockers are active or in severely limiting environments like Safari Ant-Tracking Intelligence Prevention (ITP).
First-Party Data Collection with MetaRouter
MetaRouter empowers your organization to gather user data from your own digital platforms, like websites or apps, and grants you complete control over data collection within your domain, enhancing accuracy, privacy, customization, and user trust. MetaRouter enables more effective data management and compliance with privacy regulations. Embrace the benefits of first-party data while aligning with GDPR and CCPA standards for user consent and data ownership.
Complete ownership over your customer data
First-party tracking endpoints, giving your data tracking more efficacy when browser restrictions are present
Within your CDP, unify a user’s sessions across all of your owned website domains into one comprehensive profile