Customer Data Platform
Neustar
Neustar is a marketing and identity resolution platform that enables brands to connect and activate customer data across channels.
MetaRouter’s Neustar integration enhances identity resolution by retrieving Neustar-provided identifiers for use in server-side event enrichment. This supports more consistent user recognition across platforms.
MetaRouter
Neustar
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Neustar
with MetaRouter
- Retrieves Neustar identity signals, including the Fabrick ID, during user identification.
- Supports capturing additional Neustar-provided identifiers when available.
- Uses first-party identifiers, like hashed email or customer ID, to improve match accuracy.
- Automatically refreshes identity data when user information changes.
- Enriches server-side events with Neustar IDs to support attribution and identity resolution.
