Advertising
Adform
Adform is a global advertising technology platform for ad serving, campaign management, audience building, and conversion tracking across web and in-app environments.
With MetaRouter, advertisers send conversion and engagement events to Adform server-side, so they can attribute campaigns and build retargeting audiences without adding an Adform script to their site.
MetaRouter
Adform
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Adform
with MetaRouter
- Full-funnel tracking, server-side. Send page, product, cart, checkout, and order events to Adform, including order value and product details, without adding an Adform script to your site.
- Attribution and audiences that connect. Pair Adform’s cookie ID with your own first-party user ID so conversions tie back to Adform campaigns and feed retargeting audiences.
- Consent and context included. Pass TCF and GPP consent signals along with IP and user agent, enabling Adform’s geo, device, and Cookieless Insights reporting.
