Analytics
Eulerian
Eulerian is a marketing measurement platform used by advertisers to understand how users interact with their digital properties and campaigns.
The Eulerian platform helps connect user behaviors, such as browsing and purchasing, to marketing outcomes for analysis and reporting. The platform is commonly used for attribution, performance measurement, and customer journey analysis across channels. It is designed for organizations that want consistent, governed measurement of marketing activity.
MetaRouter
Eulerian
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Eulerian
with MetaRouter
- Supports page activity context, including URL and referrer.
- Supports e-commerce events, including shopping cart activity and completed orders.
- Sends user identifiers such as anonymous device/browser ID, customer ID, and hashed email when available.
- Sends product details as structured item objects for cart and order events.
