MetaRouter gives Criteo an unparalleled stream of first-party customer data that it can use to build audiences, power AI, or provide other value functions for retailers. Control all data sent to Criteo with MetaRouter playbooks that grant total visibility over all data sent to Criteo.
Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.
As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.