Criteo is a retail-oriented digital advertising platform built to help marketers achieve their advertising goals- whether that's increasing site traffic, boosting mobile app installs, or generating sales.

Why Criteo + MetaRouter

MetaRouter gives Criteo an unparalleled stream of first-party customer data that it can use to build audiences, power AI, or provide other value functions for retailers. Control all data sent to Criteo with MetaRouter playbooks that grant total visibility over all data sent to Criteo.


Get a step-by-step guide on how to setup this integration

Benefits of Using
with MetaRouter
  • Enables Criteo OneTag removal
  • Up to 30% more data- including conversions- tracked compared to the Criteo OneTag
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

Take Control of Your Customer Data

Book a Personalized demo to see how you can gain full control over your own customer data.