Criteo is a retail-oriented digital advertising platform built to help marketers achieve their advertising goals- whether that's increasing site traffic, boosting mobile app installs, or generating sales.

Why Criteo + MetaRouter?

MetaRouter gives Criteo an unparalleled stream of first-party customer data that it can use to build audiences, power AI, or provide other value functions for retailers. Control all data sent to Criteo with MetaRouter playbooks that grant total visibility over all data sent to Criteo.

Key Features

  • Enables Criteo OneTag removal
  • Up to 30% more data- including conversions- tracked compared to the Criteo OneTag
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.