Reddit ads are a form of advertising platform used by businesses and individuals to reach their target audience on Reddit. Reddit is a social news aggregation, web content rating, and discussion website where users can submit content, such as text posts or direct links, and engage in discussions through comments. Advertising on Reddit allows you to promote your content, product, or brand to a large and engaged user base.

The Conversions API (CAPI) is a server-to-server solution to share your web conversion data directly with Reddit so you can measure and optimize your performance campaigns.

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