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Yahoo DSP
Yahoo is a global digital media and advertising company that operates a demand-side platform (DSP) for programmatic advertising across web, mobile, native, video, and connected TV inventory.
The Yahoo DSP provides advertisers with audience targeting, campaign optimization, and conversion measurement tools powered by Yahoo ConnectID. The Yahoo Conversion API (CAPI) enables advertisers to send web and app conversion events directly to the Yahoo DSP server-to-server, serving as a direct replacement for Yahoo Dot pixels while using the same rules engine and attribution configured in a Yahoo DSP seat. By transmitting events server-side, Yahoo CAPI supports privacy-conscious measurement and improves resilience against browser-based tracking limitations.
MetaRouter
Yahoo DSP
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Yahoo DSP
with MetaRouter
- Sends server-side conversion and engagement events directly to the Yahoo DSP via the Conversion API.
- Captures the Yahoo click identifier for post-click attribution.
- Transmits hashed user identifiers and mobile advertising identifiers for user matching.
- Communicates GDPR and opt-out privacy signals alongside each event.
- Supports full-funnel events including product, cart, checkout, and order lifecycle actions.
