Yahoo! Ad Tech (Yahoo DSP)

Yahoo DSP is the Demand Side Platform that drives advertising performance through precise user targeting and machine learning, sustainable identity through cookie-less solutions, and exclusive ad inventory that can only be purchased via its platform.

Why Yahoo! Ad Tech + MetaRouter?

Maintain the same website-based first-party audience targeting and attribution you're accustomed to without third-party tags. MetaRouter's data infrastructure enables addressability and attribution by collecting third-party identifiers and sending them along with page view and behavioral events. Gain total transparency and control over all data sent to Yahoo! Ad Tech with MetaRouter's data transformation UI.

Key Features

  • Enables third-party tag and pixel removal for Yahoo! Ad Tech
  • Up to 30% more data- including conversions- tracked compared to third-party pixels and tags
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.