Advertising
adMarketplace
adMarketplace is a digital advertising marketplace that enables advertisers and publishers to buy and sell performance-driven media.
The platform provides technology to measure, optimize, and attribute traffic and conversion activity generated from adMarketplace campaigns. Advertisers can send conversion events directly to adMarketplace to connect on-site activity with prior ad clicks.
MetaRouter
adMarketplace
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
adMarketplace
with MetaRouter
- Sends conversion and engagement events directly to adMarketplace via the Advertiser Event Data API.
- Captures a configurable adMarketplace click ID from the URL for attribution.
- Enriches all events with advertiser and event identifiers required by adMarketplace.
- Supports full-funnel events including product, cart, checkout, and order lifecycle actions.
