Adobe Experience Platform
Adobe Experience Platform (AEP) is Adobe’s customer data infrastructure that centralizes, standardizes, and activates customer information across all of a brand’s systems.
The Adobe Experience Platform ingests data from multiple sources, unifies identities into a real-time customer profile, and enables downstream activation for analytics, personalization, and marketing use cases. It’s essentially the hub that powers real-time, data-driven customer experiences. The integration utilizes the Interactive Data Collection API, allowing businesses to send server-side event data directly to Adobe.
MetaRouter
Adobe Experience Platform
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Adobe Experience Platform
with MetaRouter
- Leverages Adobe Experience Platform’s Interactive Data API for server-side collection and transmission of event data directly into Adobe Analytics.
- Supports customized event data collection, allowing you to define and gather specific metrics and dimensions tailored to your business needs.
- Enables batch processing of large volumes of event data.
