Personalization
Movable Ink
Movable Ink is a marketing personalization engine built to accelerate marketing performance. Auto-generate content, target based on fine-grain behavioral cues, and automate and activate content across many engagement channels.
Why Movable Ink + MetaRouter
MetaRouter passes a reliable, real-time stream of website and app data to Movable Ink so they can personalize content based on digital engagement. Route data to Movable Ink without the need for tags for maximum performance, data quality and security.
MetaRouter
Movable Ink
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Movable Ink
with MetaRouter
- Send customer data to Movable Ink without third-party tags
- Up to 30% more data tracked compared to third-party tags, enhancing personalization data & opportunities
- All customer data events and attributes unlocked for custom event mapping and transformation
- No effect on website load latency
