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Personalization

Movable Ink

Movable Ink is a marketing personalization engine built to accelerate marketing performance. Auto-generate content, target based on fine-grain behavioral cues, and automate and activate content across many engagement channels.
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Why Movable Ink + MetaRouter

MetaRouter passes a reliable, real-time stream of website and app data to Movable Ink so they can personalize content based on digital engagement. Route data to Movable Ink without the need for tags for maximum performance, data quality and security.

Key Features

  • Send customer data to Movable Ink without third-party tags
  • Up to 30% more data tracked compared to third-party tags, enhancing personalization data & opportunities
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.

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