Advertising
Perion
Perion connects advertisers with consumers through technology across all major digital channels.
Perion's cross-channel creative and technological strategies enable brands to maintain a powerful presence across the entire consumer journey, online and offline. It is dedicated to building an advertiser-centric universe, providing significant benefits to brands and publishers.
MetaRouter
Perion
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Perion
with MetaRouter
- Tracks key events like product views, cart views, and purchases.
- ID sync captures the Perion ID (
perion_utid) and supports optional session ID generation. - Sends event data server-to-server without needing a browser tag.
- Includes product details like UPC, SKU, name, category, quantity, and price.
- Captures referral URL, session ID, and referral source for attribution.
- Includes IP address and user agent to support user tracking and geolocation.
