Advertising

Perion

Perion connects advertisers with consumers through technology across all major digital channels.

Perion's cross-channel creative and technological strategies enable brands to maintain a powerful presence across the entire consumer journey, online and offline. It is dedicated to building an advertiser-centric universe, providing significant benefits to brands and publishers.

MetaRouter
Perion
Documentation

Get a step-by-step guide on how to setup this integration

Benefits of Using
Perion
with MetaRouter
  • Tracks key events like product views, cart views, and purchases.
  • ID sync captures the Perion ID (perion_utid) and supports optional session ID generation.
  • Sends event data server-to-server without needing a browser tag.
  • Includes product details like UPC, SKU, name, category, quantity, and price.
  • Captures referral URL, session ID, and referral source for attribution.
  • Includes IP address and user agent to support user tracking and geolocation.

Take Control of Your Customer Data

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