Use MetaRouter to send a real-time, high-quality customer data stream to illumin without the use of third-party tags. Inform your media plans, drive insights and perform optimizations with better data, while maintaining advertising addressability.
Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.
As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.