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Advertising

Acuity Ads (illumin)

The Acuity Ads advertising automation platform, illumin, enables you to find your highest-value customers and target them with precise advertising, all within a visualized advertising journey canvas.
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Why Acuity Ads+ MetaRouter?

Use MetaRouter to send a real-time, high-quality customer data stream to illumin without the use of third-party tags. Inform your media plans, drive insights and perform optimizations with better data, while maintaining advertising addressability.

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Key Features

  • Up to 30% more data into Acuity Ads compared to third-party tags
  • Server-side event stream that enables real-time journeys
  • First-party, parameter-by-parameter control over data sent to Acuity Ads
  • No Acuity Ads or other third-party tags required

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.

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