Advertising
Microsoft Ads
Microsoft Ads is a digital advertising platform that enables businesses to create and manage search, shopping, and audience-based ad campaigns.
MetaRouter’s integration with Microsoft Ads enables server-side delivery of key web events, such as page views, purchases, and cart interactions. It supports passing relevant identifiers, including the Microsoft click ID, to help maintain attribution while reducing reliance on client-side tags.
MetaRouter
Microsoft Ads
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Microsoft Ads
with MetaRouter
- Tracks web events like page views, purchases, and cart interactions.
- ID Sync captures the Microsoft Click ID (
msclkid) for conversion attribution. - Sends event data server-to-server without needing a browser tag.
