Customer Data Platform


ActionIQ helps you manage Customer 360 experiences, audience segmentation, journey orchestration, and real-time customer experiences. Geared towards Enterprises, ActionIQ also places significant emphasis on data governance, privacy and security.

Why ActionIQ + MetaRouter?

MetaRouter provides a real-time customer data stream that can be leveraged within the ActionIQ platform to build real-time customer journeys and anonymous user activation channels. When you choose to use ActionIQ with MetaRouter, you gain access to our world-class partner ecosystem that will help you meet any Enterprise data streaming & orchestration challenge.

Key Features

  • Up to 30% more data into ActionIQ compared to other third-party tags & streaming platforms
  • Server-side event stream that enables real-time journeys
  • First-party, parameter-by-parameter control over data sent to ActionIQ
  • No ActionIQ or other third-party tags required

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.