AppsFlyer is a mobile-focused analytics platform that helps you build mobile experiences and scale your app user base. Measure data on mobile, web and CTV, analyze campaign performance, and engage users with a strong focus on privacy.

Why Appsflyer + MetaRouter?

Unify mobile customer data tracking into a single, easy-to-use SDK, and gain the highest degree of control over what data is sent to Appsflyer. Unlock parameter-by-parameter configurations via the MetaRouter UI, all within a single-tenant platform that meets enterprise-level privacy and security concerns.

Key Features

  • Single, standardized event stream for AppsFlyer and other destinations
  • Server-side event stream that enables real-time journeys
  • First-party, parameter-by-parameter control over data sent to Appsflyer
  • No Appsflyer or other third-party tags required

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.