Advertising
Epsilon
Epsilon is a marketing and advertising technology company that provides data-driven solutions for audience targeting, personalization, and conversion measurement.
Epsilon's platform helps retailers and advertisers connect customer activity across channels to inform campaign strategy and measure performance.
MetaRouter
Epsilon
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Epsilon
with MetaRouter
- Sends server-side conversion events directly to Epsilon via the Event API.
- Passes hashed customer identifiers (email and phone) for privacy-conscious user matching.
- Enriches events with customer, order, and transaction details required by Epsilon.
