Analytics
Firebase
Firebase is a comprehensive app development platform developed by Google that provides a suite of tools and services to help developers build, improve, and grow their applications.
The Firebase integration supports sending event data—such as user interactions and conversions—via the GA4 Measurement Protocol. MetaRouter provides default mappings for standard events and parameters, with the flexibility to customize or extend them to fit your analytics needs.
MetaRouter
Firebase
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Firebase
with MetaRouter
- Gain a comprehensive understanding of user journeys across web and mobile platforms.
- Benefit from GA4's enhanced event-based tracking and detailed analysis.
- Identify user interactions across different devices and channels for optimized experiences.
- Leverage advanced attribution models to better assess marketing channel effectiveness.
