Analytics
Optimizely
An experimentation and feature delivery platform that helps teams test, personalize, and optimize digital experiences across web and mobile properties.
Optimizely enables organizations to run A/B tests, multivariate experiments, and feature flag rollouts to understand user behavior and improve conversion outcomes.
MetaRouter
Optimizely
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Optimizely
with MetaRouter
- Sends server-side visitor events to Optimizely’s Event API endpoint.
- Supports full-funnel event coverage, including identify and key e-commerce events.
- Maps user traits into Optimizely visitor attributes as custom key/value pairs.
- Supports event properties for downstream reporting in Optimizely.
