Facebook commands the second-largest share of ad spend among tech platforms in the US. Businesses can serve ads to highly targeted audiences across all of its properties like Instagram, Audience Network and Messenger.
Why Facebook + MetaRouter
MetaRouter provides a server-side tracking alternative to the Facebook Pixel that gives businesses complete control over every data parameter sent to Facebook. When you explicitly map and transform all of your customer data, you gain transparency and comfort that Facebook cannot collect any data without your knowledge. The integration maintains addressability and attribution for all users, similar to the Facebook Pixel.
Get a step-by-step guide on how to setup this integration