Facebook Conversions API

Facebook commands the second-largest share of ad spend among tech platforms in the US. Businesses can serve ads to highly targeted audiences across all of its properties like Instagram, Audience Network and Messenger.

Why Facebook + MetaRouter?

MetaRouter provides a server-side tracking alternative to the Facebook Pixel that gives businesses complete control over every data parameter sent to Facebook. When you explicitly map and transform all of your customer data, you gain transparency and comfort that Facebook cannot collect any data without your knowledge. The integration maintains addressability and attribution for all users, similar to the Facebook Pixel.

Key Features

  • Enables Facebook Pixel removal
  • Up to 30% more data- including conversions- tracked compared to the Facebook Pixel
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.