MetaRouter provides a server-side tracking alternative to the Facebook Pixel that gives businesses complete control over every data parameter sent to Facebook. When you explicitly map and transform all of your customer data, you gain transparency and comfort that Facebook cannot collect any data without your knowledge. The integration maintains addressability and attribution for all users, similar to the Facebook Pixel.
Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.
As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.
