MetaRouter leverages the Twitter Events API to route real-time, addressable & attributable customer data. That means Twitter can use MetaRouter's event stream to build audience segments, measure advertising campaign performance and attribute conversions to ads.
Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.
As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.