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Advertising

Twitter Ads

Serving ads on Twitter helps you reach the millions of people who look to their social media feed for trending news & entertainment. Twitter supports the use of customer data to improve campaign targeting and performance.
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Why Twitter Ads + MetaRouter?

MetaRouter leverages the Twitter Events API to route real-time conversion data with a server-to-server integration. That means Twitter can use MetaRouter's event stream to measure advertising campaign performance and attribute conversions to ads.

Key Features

  • Compliments the Twitter website tag with server-side data
  • Up to 30% more data- including conversions- tracked compared to the Twitter website tag
  • Customer data events and attributes unlocked for custom event mapping and transformation

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.

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