Advertising
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Serving ads on Twitter helps you reach the millions of people who look to their social media feed for trending news & entertainment. Twitter supports the use of customer data to improve campaign targeting and performance.
Why X Ads + MetaRouter
MetaRouter leverages the X Events API to route real-time conversion data with a server-to-server integration. That means X can use MetaRouter's event stream to measure advertising campaign performance and attribute conversions to ads.
MetaRouter
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Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
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with MetaRouter
- Compliments the X website tag with server-side data
- Up to 30% more data- including conversions- tracked compared to the X website tag
- Customer data events and attributes unlocked for custom event mapping and transformation
