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Advertising

Twitter Ads

Serving ads on Twitter helps you reach the millions of people who look to their social media feed for trending news & entertainment. Twitter supports the use of customer data to improve campaign targeting and performance.
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Why Twitter Ads + MetaRouter?

MetaRouter leverages the Twitter Events API to route real-time, addressable & attributable customer data. That means Twitter can use MetaRouter's event stream to build audience segments, measure advertising campaign performance and attribute conversions to ads.

Key Features

  • Enables Twitter website tag removal
  • Up to 30% more data- including conversions- tracked compared to Twitter tags
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.

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