Analytics
Matomo
Matomo is an open-source web analytics platform that gives organizations full ownership of their visitor and behavioral data.
The Matomo platform provides reporting on traffic, engagement, e-commerce activity, and campaign performance across a website. Matomo can be self-hosted or run through Matomo Cloud, allowing teams to choose the deployment model that best fits their privacy and infrastructure needs. Its server-side Tracking API accepts page, e-commerce, and campaign events directly, enabling measurement that does not depend on client-side scripts.
MetaRouter
Matomo
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Matomo
with MetaRouter
- Sends page, e-commerce, and campaign events directly to Matomo via the Tracking API.
- Delivers events server-side using bulk HTTP POST, batching up to 500 events per request.
- Preserves visitor identity across events using a consistent visitor ID and customer user ID.
