Xandr is a Demand Side Platform that partners with Connected TV providers to offer one of the world's largest premium advertising marketplaces.

Why Xandr + MetaRouter?

MetaRouter streams page and behavioral data to Xandr in real-time to power audience building and performance tracking within the Xandr platform. MetaRouter's data infrastructure relies on server-side integrations for vendors like Xandr, meaning a Xandr tag is never required to stream customer data to the platform. Take full control over the customer data you send to Xandr with MetaRouter's transformation UI.

Key Features

  • Enables Xandr Universal Pixel removal
  • Up to 30% more data- including conversions- tracked compared to Xandr Universal Pixel
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.