Xandr is a Demand Side Platform that partners with Connected TV providers to offer one of the world's largest premium advertising marketplaces.

Why Xandr + MetaRouter

MetaRouter streams page and behavioral data to Xandr in real-time to power audience building and performance tracking within the Xandr platform. MetaRouter's data infrastructure relies on server-side integrations for vendors like Xandr, meaning a Xandr tag is never required to stream customer data to the platform. Take full control over the customer data you send to Xandr with MetaRouter's transformation UI.


Get a step-by-step guide on how to setup this integration

Benefits of Using
with MetaRouter
  • Enables Xandr Universal Pixel removal
  • Up to 30% more data- including conversions- tracked compared to Xandr Universal Pixel
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

Take Control of Your Customer Data

Book a Personalized demo to see how you can gain full control over your own customer data.