MetaRouter streams page and behavioral data to Xandr in real-time to power audience building and performance tracking within the Xandr platform. MetaRouter's data infrastructure relies on server-side integrations for vendors like Xandr, meaning a Xandr tag is never required to stream customer data to the platform. Take full control over the customer data you send to Xandr with MetaRouter's transformation UI.
Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.
As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.