Acxiom
Acxiom empowers brands to unify and activate customer data for AI-driven marketing, enabling personalized experiences across digital and offline channels.
An industry leader for nearly six decades, Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of
Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments.
It provides brands with comprehensive tools to unify and enrich customer data, enabling precise audience segmentation and personalization. Through its extensive consumer database, Acxiom empowers organizations to better understand customer behavior, preferences, and identities across multiple channels.
In today’s connected world, people expect personalized experiences at every turn. To deliver these, marketers need exceptional, comprehensive data. Acxiom enables you to leverage global data for premium audiences and insights, helping you better understand, identify, and engage your audience through personalized experiences across both digital and offline channels.
MetaRouter
Acxiom
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Acxiom
with MetaRouter
- Acxiom Real ID™:: Retrieves and stores Real IDs through an identity sync process, enabling persistent user identification.
- Acxiom 3rd Party Data: Acxiom InfoBase® delivers accurate and powerful third-party descriptive and touch point data to nearly all addressable U.S. consumers. This single source provides comprehensive insights with more than 1,500 attributes for U.S. people and households. Additionally, Acxiom has many types of predictive and signal-based data to help you create the combination of data that is best for your use case.
- Cross-Vendor Identity Resolution: Allows Real IDs to be utilized seamlessly in other vendor integrations, facilitating cohesive identity management across various marketing and analytics platforms.
- Privacy and Security Compliance: The integration leverages Acxiom's robust identity framework, promoting secure and compliant use of identity information across integrated platforms without compromising data privacy.
- Server-side Reliability: Provides a secure, server-side method to receive Acxiom Real IDs, ensuring accurate and timely identity syncing without reliance on client-side tags.
