Advertising
The Trade Desk
The Trade Desk is a demand-side platform (DSP) that allows advertisers to programmatically purchase digital advertising across various channels.
The Trade Desk provides advanced audience targeting, real-time bidding, and robust data integrations to help marketers reach the right users at the right time. The platform is designed for transparency and control, offering detailed reporting, custom algorithm tools, and support for first-party data. With integrations into a wide range of inventory sources and identity solutions, The Trade Desk helps advertisers maximize the efficiency and effectiveness of their ad spend.
MetaRouter
The Trade Desk
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
The Trade Desk
with MetaRouter
- Tracks events like page views, product views, add-to-cart, purchases, etc
- Sends event data server-to-server via the Realtime Conversion API
- ID Sync (cookie sync) captures the Trade Desk ID (
ttd_id) for conversion attribution
