Analytics

Google Analytics

Google Analytics has become the ubiquitous solution for website tracking. Through its many pre-built dashboards, explore your customer data and quickly gain insights that will help you improve your website experience and user acquisition efforts.

Why Google Analytics + MetaRouter

MetaRouter is the only CDI that can reduce the footprint of Gtag, while maintaining complete functionality within the Google Analytics ecosystem. Track even more data with MetaRouter's first-party platform, build audience segments that can be syndicated to other Google tools, and measure attribution- just as you would with a traditional Gtag implementation.

MetaRouter
Google Analytics
Documentation

Get a step-by-step guide on how to setup this integration

Benefits of Using
Google Analytics
with MetaRouter
  • Significantly reduce the footprint of Google's tag ecosystem on your website
  • Up to 30% more data- including conversions- tracked compared to tracking with Google gtag.
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

Take Control of Your Customer Data

Book a Personalized demo to see how you can gain full control over your own customer data.