Back to Integrations

Analytics

Google Analytics

Google Analytics has become the ubiquitous solution for website tracking. Through its many pre-built dashboards, explore your customer data and quickly gain insights that will help you improve your website experience and user acquisition efforts.
DEMO THIS INTEGRATION

WEBSITE

Documentation

Why Google Analytics + MetaRouter?

MetaRouter is the only CDI that can reduce the footprint of Gtag, while maintaining complete functionality within the Google Analytics ecosystem. Track even more data with MetaRouter's first-party platform, build audience segments that can be syndicated to other Google tools, and measure attribution- just as you would with a traditional Gtag implementation.

Key Features

  • Significantly reduce the footprint of Google's tag ecosystem on your website
  • Up to 30% more data- including conversions- tracked compared to tracking with Google gtag.
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.

EXPLORE INTEGRATIONS