Advertising
Amazon DSP
Amazon DSP lets advertisers use Amazon’s audience data to programmatically buy display, video, and audio ads on Amazon properties and across third-party sites and apps.
The MetaRouter Amazon DSP CAPI integration sends off-Amazon conversion data directly from your servers to Amazon Ads. This helps improve measurement accuracy and audience matching by using secure identifiers like hashed emails or user IDs. With better insight into off-Amazon activity, advertisers can optimize campaigns and understand their impact across the web.
MetaRouter
Amazon DSP
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Amazon DSP
with MetaRouter
- Sends server-to-server conversion events to Amazon DSP
- Supports custom event mapping using Conversion Definition IDs
- Enables matching using hashed emails or user IDs
