Customer Data Platform


Lytics is a Customer Data Platform built to personalize customer experiences with data-driven behavioral and intent-based triggers. Unify Customer 360 profiles, create rich audience segments, analyze audience data, and more to drive customer experiences.

Why Lytics + MetaRouter?

MetaRouter's Customer Data Infrastructure is the perfect compliment to Lytics' CDP. Send real-time page and behavioral data to Lytics for profile enrichment along with third-party identifiers that help further unify audiences, drive addressability for anonymous users, and more.

Key Features

  • Up to 30% more data into Lytics compared to other third-party tags & streaming platforms
  • Server-side event stream that enables real-time customer journeys
  • First-party, parameter-by-parameter control over data sent to Lytics
  • No Lytics or other third-party tags required

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.