MetaRouter's Customer Data Infrastructure is the perfect compliment to Lytics' CDP. Send real-time page and behavioral data to Lytics for profile enrichment along with third-party identifiers that help further unify audiences, drive addressability for anonymous users, and more.
Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.
As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.