Customer Data Platform


Bloomreach is a Commerce Experience Cloud designed to deliver powerful content, better customer engagement, and product discovery through its Customer Data Engine.

Why Bloomreach + MetaRouter?

MetaRouter provides a real-time customer data stream that can be leveraged within Bloomreach to build comprehensive digital profiles of customers and inform highly personalized campaigns based on those profiles.

Key Features

  • Up to 30% more data into Bloomreach compared to other third-party tags & streaming platforms
  • Server-side event stream that enables real-time journeys
  • First-party, parameter-by-parameter control over data sent to Bloomreach
  • Significantly reduced Bloomreach tag footprint while maintaining full personalization capabilities

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.