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Advertising
Google Data Manager
Google Data Manager is Google's unified data ingestion service for advertising and measurement.
Its Events service accepts server-side conversion and engagement events and distributes them across multiple Google products, including Google Ads, Google Analytics 4 (GA4), and Google Marketing Platform Floodlight configurations (Campaign Manager 360 and Display & Video 360), from a single integration.
Its Audience Members service accepts Customer Match audience data and distributes it across multiple Google products, including Google Ads and Display & Video 360, from a single integration.
MetaRouter
Google Data Manager
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Google Data Manager
with MetaRouter
Events
- Sends customer activity across the full journey, including page views, product interactions, cart activity, checkout, purchases, refunds, and promotions.
- Sends event data to multiple Google destinations, including Google Analytics 4 (GA4), Google Ads, and Floodlight, through a single integration.
- Includes customer and advertising identifiers to help Google accurately match conversions and measure campaign performance.
Audiences
- Adds or removes customers from Customer Match audiences.
- Sends audience data to multiple Google destinations, including Google Ads and Display & Video 360, through a single integration.
- Prepares customer identifiers in the format required by Google for audience matching.
