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SAS CI 360
SAS Customer Intelligence 360 (SAS CI 360) is a cloud-based marketing platform from SAS.
The SAS CI 360 platform helps brands plan, run, and measure customer engagement across digital and offline channels. It collects website and mobile app activity and combines it with known customer data to build customer profiles. Marketers use these profiles to build audiences, plan customer journeys, personalize content, and measure results. I
MetaRouter
SAS CI 360
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
SAS CI 360
with MetaRouter
- Capture the full shopping journey: Send page views, product views, cart activity, purchases, and more from your website and mobile app straight to SAS CI 360, with no SAS tag or mobile SDK required.
- Turn anonymous visitors into known customers: Connect browsing activity to customer profiles once shoppers sign in, so you see the complete picture.
- Activate your data in campaigns: Use MetaRouter events as triggers and goals in SAS CI 360 journeys to reach customers at the right moment.
