Analytics

InMarket

InMarket helps marketers understand and influence in-store and purchase behavior with their media spend via analytics, audience building & activation, and attribution tools.

Why InMarket + MetaRouter?

Pass your website and app user behavior and purchase data with a highly secure, first-party data infrastructure provided by MetaRouter. Control all data being sent to InMarket and enable all of InMarket's analytics, audience and attribution capabilities with a single MetaRouter tag.

Key Features

  • No tracking pixels or tags required
  • Up to 30% more data- including conversions- tracked compared to InMarket or third-party tags
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.

EXPLORE INTEGRATIONS