Analytics
InMarket
InMarket helps marketers understand and influence in-store and purchase behavior with their media spend via analytics, audience building & activation, and attribution tools.
Why InMarket + MetaRouter
Pass your website and app user behavior and purchase data with a highly secure, first-party data infrastructure provided by MetaRouter. Control all data being sent to InMarket and enable all of InMarket's analytics, audience and attribution capabilities with a single MetaRouter tag.
MetaRouter
InMarket
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
InMarket
with MetaRouter
- No tracking pixels or tags required
- Up to 30% more data- including conversions- tracked compared to InMarket or third-party tags
- All customer data events and attributes unlocked for custom event mapping and transformation
- No effect on website load latency
