Through MetaRouter's server-side implementation of the entire Google Marketing Platform ecosystem, users can easily syndicate audiences directly from their Google Analytics 360 account to DV360, resulting in streamlined audience management. The bloat of Google tag loads is significantly reduced, resulting in a faster-loading website and higher ROI as a result, as well as improved control over customer data.
Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.
As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.