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Advertising

Google Display & Video 360

Google DV360 is a demand side platform that can help users plan, execute, optimize, and report on digital advertising campaigns. End-to-end solutions like creative workspaces and automated bidding help users improve advertising effectiveness.
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Why DV360 + MetaRouter?

Through MetaRouter's server-side implementation of the entire Google Marketing Platform ecosystem, users can easily syndicate audiences directly from their Google Analytics 360 account to DV360, resulting in streamlined audience management. The bloat of Google tag loads is significantly reduced, resulting in a faster-loading website and higher ROI as a result, as well as improved control over customer data.

Key Features

  • Significantly reduce the footprint of Google's tag ecosystem on your website
  • Up to 30% more data- including conversions- tracked compared to tracking with Google gtag.
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

All the Vendors You Want.
No Impact on Page Performance.

Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.

As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.

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