2024 Q1 - Introducing Advanced Consent Enforcement
Now you can protect and respect your users’ consent preferences throughout your entire ecosystem, because collecting and managing consent is only good if you actually enforce it!
What is Advanced Consent Enforcement?
With more and more third-party data breaches and lawsuits in the news, companies need to take a more proactive approach to data privacy and user consent.
Our new Advanced Consent Enforcement helps companies do just that. This new feature bridges the gap between consent management and data collection by enabling businesses to effortlessly synchronize their CMP-defined or in-house consent categories with data routing strategies.
It is compatible with any Consent Management Platform (CMP) or in-house solution, eliminating the risk of vendor lock-in.
Users can set up the consent category library in MetaRouter, and then apply these categories easily to the necessary Identity Sync and downstream integrations. Once these selections have been made, MetaRouter’s Sync Injector and forwarders will look for the consent category on each user event, and pass or block based on that signal.
This ensures the integrity of user event data because your user event data never inappropriately makes its way into downstream tools. In other words, it enhances the overall reliability of downstream processes by preventing data misalignment and privacy violations upfront.
Don’t wait until you’re in triage. It’s time to take control over your consent management processes.
New Integrations
Snowflake |
Movable Ink |
Firebase |
Commission Junction |
Convert |
Zeotap |
Treasure Data |
Criteo |
New Syncs
A seamless way to capture and store the LinkedIn click-through ID, empowering you to track and analyze the effectiveness of your LinkedIn marketing efforts more accurately.
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