Android SDK, Offsite Ad Pixel, Bulk Integration Management, and One-to-Many Events
This update focuses on giving teams the ability to track and measure ad impressions on offsite platforms, as well as increased ease and flexibility when configuring integrations, pipelines, and tracking files at scale.
Introducing: MetaRouter Ad Pixels
MetaRouter now supports Impression and Click tracking for offsite programmatic advertising (eg. DV360 or Tradedesk). This solution not only allows for the capture, normalization and integration of ad exposures, but also allows customers to integrate with their own Identity/Onboarding partner (eg. Axciom) in real time to enrich these impression/click events with IDs and key attributes. This means MetaRouter customers can join offsite and onsite interactions with customers on common IDs, all in real-time, allowing for fully owned and operated omni-channel measurement within their own private cloud. Interested? Reach out to our customer team!
MetaRouter's Android SDK is Now Available
MetaRouter has expanded it's mobile analytics data tracking with our own Android SDK. Our customers can now capture identity and behavior data from Android apps into their private MetaRouter platform, normalized with the same schemas and consent preferences as their other owned media sources and connect those app events into our huge library of integrations. Our mobile app tracking roadmap continues to expand please let your Customer Success Manager know if you’d like to see certain features included within these SDKs. MetaRouter Android SDK
Bulk Stage and Deploy
Customers can now add a recently created or updated integration to multiple pipelines at once, with ability to bulk select consent preferences and view diffs. No matter how many different pipelines or integrations your business has MetaRouter makes it easy to manage all your vendors, tags, and data connections without ever having to change production code on your sites and applications. MetaRouter Bulk Stage and Deploy Docs
Meet Pipeline Router - MetaRouter's One-to-Many Event Framework
MetaRouter now supports one-to-many event splitting all in real time, using our all-new Pipeline Router capability. Want to send in a big batch of several events, but ultimately have them split out individually with their own mapping rules and filters before sending into downstream tools? Pipeline Router handles that. Want to split out the products in a Cart Viewed or Order Completed into their own events gropuped by a specific brand in your Retail Media portfolio? Pipeline Router handles that.With Pipeline Router you can turn one event into many, based on any unique rules your business might have!
New Integrations
We’ve added several new integrations to help you activate events across DSPs, mobile attribution platforms, and analytics tools. Each integration is built for server-side delivery with support for deduplication, identity matching, and flexible event mapping.
