We’re excited to share that MetaRouter is now an official Google Campaign Manager 360 partner, recognized by Google Campaign Manager 360 as a supported third-party integration. This marks another milestone in our mission to help brands take control of their first-party data and unlock stronger outcomes from their marketing investments.

What is Google Campaign Manager 360?

Google Campaign Manager 360 enables advertisers to securely import their first-party web, app, or offline events into its ecosystem from trusted third-party data management platforms. By sending data server-to-server, brands capture customer actions with greater accuracy and resilience, without relying solely on browser-side tracking.

With this new partnership, marketers can:

• Improve campaign measurement by tying real customer interactions to ad performance.
• Enhance optimization with more accurate signals for bidding algorithms.
• Build stronger audiences using durable first-party data instead of third-party cookies.
• Generate better reporting insights to prove ROI across the ecosystem.

Why MetaRouter as a Partner?

Being listed as an official Google Campaign Manager 360 partner means MetaRouter is validated as a trusted provider for server-side data delivery. But MetaRouter goes further:

• First-Party Control: Deploys in your private cloud or VPC, so you own and control all customer data.
• Precision & Flexibility: Decide exactly which events and attributes to send for accuracy and compliance.
• Privacy-First Infrastructure: No third-party storage; data remains secure and compliant.
• Future-Proof Activation: Built to support not just this integration but your broader martech and adtech stack.

What This Means for Brands

With MetaRouter as your integration partner, you can build a stronger foundation for performance advertising:

• More accurate signals → smarter bidding and targeting.
• Higher measurement fidelity → clearer ROI insights.
• First-party identity resolution → durable audience strategies.
• Private, compliant data routing → peace of mind for governance teams.

Ready to Get Started?

If you’re looking to maximize the performance of your Google Campaign Manager 360 campaigns and build a future-ready data strategy, reach out to us to learn how MetaRouter powers Google Campaign Manager 360 integrations.

Frequently Asked Questions

What is Google CM360?

Google Campaign Manager 360 (CM360) is part of Google Marketing Platform, used for ad trafficking, reporting, and verification. MetaRouter integrates directly to send first-party events server-to-server for more accurate conversion measurement.

What types of data can MetaRouter send to CM360?

MetaRouter can deliver conversion, impression, and engagement events to CM360, enabling better tracking of user journeys across touchpoints.

Why integrate MetaRouter with CM360?

MetaRouter ensures real-time, privacy-safe delivery of conversion events without client-side tracking limitations, improving ROI measurement and campaign optimization.

Learn more in our MetaRouter Google Campaign Manager 360 documentation.

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