Organizations today need infrastructure that can protect customer privacy while delivering personalized experiences that drive growth. MetaRouter and Google Cloud make it possible by giving enterprises control over first-party customer data and identity signals. Together, they enable secure, compliant activation and more effective marketing, analytics, and AI.

A foundation for smarter data

The most critical stretch of a customer’s data journey is the first mile. It begins the moment an interaction happens, whether it’s a click, a view, or a purchase. MetaRouter helps ensure that this foundational stage is built on trust, precision, and control.

“Owning the first mile of customer data means owning the truth about your business,” says Patrick Harrington, Head of AI/ML at MetaRouter. “When organizations control data collection at the source, in their own environment—they gain the accuracy, privacy, and agility needed to power everything downstream, from analytics to AI.”

Operating entirely within a customer’s Google Cloud environment, MetaRouter gives organizations full control over their data from the start. Every signal is collected, encrypted, and processed securely inside their own cloud, never leaving their trusted environment.

Google Cloud provides the backbone with trusted, global infrastructure that includes built-in security, compliance, and advanced AI services such as BigQuery and Vertex AI. “AI starts with data quality,” notes Tarun Rathnam, Global Director, AI and Cloud for Marketers at Google Cloud. “MetaRouter and Google Cloud together give enterprises a modern data foundation that turns raw signals into intelligence, enabling faster insights, smarter marketing, and responsible growth.”

By establishing a stronger start to the data journey, organizations create a faster, more reliable data ecosystem that operates with confidence. No more disjointed systems or opaque third-party tools. Instead, teams work from a single, trusted source of truth built for today’s performance and privacy demands.

Real-world results with Allegro

Allegro, Central Europe’s largest e-commerce marketplace, has redefined how data powers its customer experiences. Running MetaRouter within its Google Cloud environment, Allegro replaced hundreds of third-party tags with server-side pipelines, improving site speed and ensuring GDPR compliance. Integrations with BigQuery and Vertex AI enable an AI-ready data stream that fuels real-time personalization and recommendations for millions of shoppers, strengthening both customer trust and business performance. 

Driving the future of data collaboration

As privacy regulations evolve and AI innovation accelerates, organizations need infrastructure that can handle both complexity and compliance, starting with their first-mile data. MetaRouter and Google Cloud provide a clear path forward by combining first-party control with the intelligence and flexibility of the cloud. 

To explore how MetaRouter and Google Cloud can help your organization take control of your data and future-proof your customer strategy, visit the MetaRouter listing on Google Cloud Marketplace.