Own the First Mile.
Power Intelligent Commerce.
MetaRouter lets enterprises own the First Mile of their customer data journey; connecting, enriching, and governing every signal in real time to power AI, retail media, eCommerce, and personalization at the moment it happens.
MetaRouter’s real‑time first‑party data gave us a durable ID and enriched each visit with historical context. Bounce rates dropped by 20 %, average order value grew by 8 %, and cross‑channel attribution finally made sense. We can now run smarter campaigns without sacrificing site speed.
Marta Piotrowska
Director of Media, AI,
and MarTech
Take Control of the First Mile of Your Marketing Data
MetaRouter gives marketing teams real control over customer data; collecting, unifying, and governing every signal at the First Mile.
With clean, consented, real-time data powering your stack, marketers can finally deliver personalization, measurement, AI, and retail media activation that actually works.
Read more on MetaRouter for MarTech. (Button)
What MetaRouter Delivers
High-fidelity, server-side event collection
Replace brittle tags, restore missing signals, and ensure consistent event capture across all channels.
Durable identity + enforceable consent
Unify users across sessions/devices while applying consent and data minimization in real time.
Real-time, governed data pipelines
Deliver validated, schema-controlled events to CDPs, ad platforms, warehouses, and AI systems.
A single integration layer for your MarTech stack
Connect once to MetaRouter and activate everywhere—reducing complexity and operational overhead.
Power Smarter
e-Commerce with First-Mile Data
MetaRouter gives retailers full control over the First Mile of customer data, capturing, unifying, and governing every interaction in real time.
By removing fragile client-side tags and centralizing identity and consent, e-commerce teams can deliver personalization, media, and analytics that drive measurable business results.
Read more on MetaRouter for e-Commerce. (Button)
What MetaRouter Delivers for e-Commerce
Better personalization, in real time
Serve privacy-compliant, high-fidelity recommendations and experiences that boost engagement, AOV, and repeat purchases.
Smarter media and attribution
Leverage unified event streams and identity resolution to improve ad targeting, cross-sell, and ROI measurement.
Stronger identity across channels
Resolve customers across web, app, and offline touch-points while enforcing consent and data governance.
A single integration layer for your MarTech stack
Eliminate bloated client-side tags, reduce page load times, and minimize bounce rates while maintaining accurate tracking.
Clean, First-Mile Data for Smarter AI
MetaRouter gives teams engineering-grade control over the First Mile of customer data, capturing, enriching, and governing every signal in real time.
By standardizing behavior streams, enforcing consent, and unifying identity, organizations can power AI and ML models with reliable, high-quality data that drives actionable insights and optimized customer experiences.
Read more on MetaRouter for AI. (Button)
What MetaRouter Enables for AI & Machine Learning
Real-time, high-fidelity data pipelines
Capture and normalize structured and unstructured signals as they happen, ensuring models are trained and powered on accurate, complete data.
Context-rich event enrichment
Apply business logic, transformations, and suppression rules in-flight to improve model relevance and protect sensitive information.
Durable identity and consent at ingestion
Unify user interactions across devices and channels while enforcing privacy and compliance before data ever reaches AI systems.
Faster AI-driven decisioning and personalization
Enable predictive models, recommendation engines, and real-time optimization that respond instantly to customer behavior.
First-Mile Data That Powers Retail Media Revenue
MetaRouter gives commerce and retail media teams real-time control over customer data—capturing, enriching, and governing every signal at the First Mile.
By connecting first-party data to offsite advertising, DSPs, and partner networks securely and compliantly, organizations can drive measurable revenue while maintaining full privacy and consent.
Customer story/Quote
What MetaRouter Delivers for Retail Media Networks
Directly tie media to revenue
Track conversions and ROI accurately by linking first-party behavior to campaign performance in real time.
Activate offsite audiences with precision
Use first-party data to target and reach customers across DSPs, social platforms, and partner networks while staying fully compliant.
Enrich DSP signals in real time
Enhance targeting, personalization, and measurement by transforming and augmenting data streams before activation.
Faster AI-driven decisioning and personalization
Enable predictive models, recommendation engines, and real-time optimization that respond instantly to customer behavior.
Own Your Customer Data, From the First Mile
MetaRouter gives teams complete control over their customer data infrastructure, deployable in your own VPC, with full governance, auditability, and compliance.
Maintain a durable identity graph, forward events at scale, and enforce privacy policies while keeping first-party data fully under your control.
Customer Story/Quote
What MetaRouter Delivers for Customer Data Infrastructure
Deploy and run MetaRouter in your VPC
Keep full control over your infrastructure and data without relying on third-party servers.
Maintain a durable identity graph
Unify customer identities across sessions, devices, and channels with persistent, high-fidelity profiles.
Forward events at scale
Stream data in real time to CDPs, warehouses, DSPs, and other downstream systems reliably.
Comply with GDPR, CCPA, and audit requirements
Enforce consent, privacy, and governance while maintaining full visibility and control over every event.
It Starts with First-Party Control
MetaRouter replaces brittle client-side tagging with server-side customer data infrastructure deployed directly in your VPC.
- Faster page loads & improved SEO via tag removal
- Recover lost tracking signals post-cookie deprecation
- Pivot tools/partners easily with composable infra
- Reduce data leakage with private, controlled flows
Identity at the Core
Durable Identity: The Moat for Global Enterprises
LLMs and models are accessible to all—identity is the differentiator.
- Recognize users across devices, sessions, & domains
- Durable, privacy-safe IDs for global compliance
- Improve match rates for personalization & ads
- Closed-loop attribution for loyalty & retention
Commerce Media Infrastructure
Advertisers demand performance. MetaRouter powers privacy-first retail media networks that scale both revenue & trust.
- Closed-loop attribution → connect ads to sales
- Offsite addressability → expand audiences safely
- Real-time signal enrichment for better bidding
- Compliant, secure data sharing with advertisers
AI & Machine Learning Readiness
AI Is Only as Good as the Data You Feed It. MetaRouter ensures ML and AI teams start with clean, enriched, identity-resolved signals.
- High-quality, first-mile data collection
- Real-time enrichment to add context in-flight
- Durable identity for model training & activation
- Infrastructure built for enterprise ML workloads
Infrastructure for Data Leaders, CIOs & CTOs
Your Data. Your Cloud. Your Compliance. MetaRouter is deployed inside your private VPC (AWS, GCP, Azure) — so your most sensitive data never leaves your environment.
- Zero third-party storage risk
- Align with GDPR, CCPA, HIPAA, local sovereignty
- Composable integrations → no vendor lock-in
- Scales for global enterprise environments
Why Businesses Trust MetaRouter as Their Data Foundation
Privacy-First Architecture
Deploy in your cloud; full control, GDPR/CCPA/SOC2 compliant.
Persistent, privacy-safe IDs for analytics and advertising.
Owned Identity
AI & ML Ready
Enterprise-grade pipelines powering large-scale ML models.
Real-Time Data
Collect, enrich, route instantly for marketing, AI, and retail media.
Extensive Integration Library
From pre-built to custom, connect your data your way: Paid Media, MarTech, Walled Gardens, Retargeting and more.
See How We Help Organizations Transform their Data Strategies
Marta Piotrowska
Director of Media, AI,
and MarTech
When we were approached with MetaRouter, we saw that we needed to fix our chaotic data infrastructure, and [MetaRouter’s] server-side solution aligned seamlessly with our objectives."
more events in ALL channels (Meta/FB, Tik-Tok, Google, DSP)
faster page load time = better SEO
increase in Return On Investment (ROI)
Isharpal Singh
Web Data Enablement & Analytics Manager
latency reduction in page load speed
revenue increase
annual revenue improvement
Ross Durbin
Senior Product Manager
MetaRouter has also helped us improve user identity resolution, maintain compliance with data privacy regulations, and improve the quality of the data being delivered to key tools downstream."
Nolan Garrido
VP of Engineering, Data, and AI
Pipeline without increasing marketing spend
Increase in ad-spend efficacy
Increase in "purchase event” data
Ripal Sanghani
(former) Senior Product Manager
Thanks to MetaRouter, our sensitive data remains in our control, fitting neatly into our existing system and vendor preferences."
Alex Jacobson
Managing Director of Global Client Services
Privacy-First Data Infrastructure for Marketing, AI & Retail Media
Deploy MetaRouter fully in your environment, gain full ownership of data, and unlock the power of first-mile insights.
