Own the First Mile.
Power Intelligent Commerce.
MetaRouter lets enterprises own the First Mile of their customer data journey; connecting, enriching, and governing every signal in real time to power AI, retail media, eCommerce, and personalization at the moment it happens.
MetaRouter’s real‑time first‑party data gave us a durable ID and enriched each visit with historical context. Bounce rates dropped by 20 %, average order value grew by 8 %, and cross‑channel attribution finally made sense. We can now run smarter campaigns without sacrificing site speed.
Marta Piotrowska
Director of Media, AI,
and MarTech
The First Mile of Data That Powers Smarter Marketing
MetaRouter gives marketing teams complete control over customer data at the First Mile — collecting, unifying, and governing every signal in real time. By eliminating fragile client-side tags, recovering lost tracking, and ensuring identity and consent, marketers can power personalization, AI-driven campaigns, and retail media with confidence; driving faster, smarter decisions and measurable impact across every channel.
Read more on MetaRouter for MarTech.
MetaRouter’s real‑time first‑party data gave us a durable ID and enriched each visit with historical context. Bounce rates dropped by 20 %, average order value grew by 8 %, and cross‑channel attribution finally made sense. We can now run smarter campaigns without sacrificing site speed.
Marta Piotrowska
Director of Media, AI,
and MarTech
Better Personalization, Smarter Media, Stronger Identity
Real-time, privacy-compliant personalization increases engagement and AOV, unified identity improves cross-sell and attribution, and faster site performance reduces bounce rates.
AI Starts with Clean, First-Mile Data
Collect high-quality signals at the source, enrich in-flight, train models with durable IDs, and scale ML workloads with enterprise-grade reliability.
Prove Value, Expand Reach, Maximize Yield
Tie media directly to revenue, reach audiences offsite while compliant, enrich DSP signals in real time, and enable secure data sharing with partners.
Your Customer Data, Inside Your Cloud
Run MetaRouter in your VPC, maintain a durable identity graph, forward events at scale, and meet GDPR/CCPA requirements—all with full auditability and control.
It Starts with First-Party Control
MetaRouter replaces brittle client-side tagging with server-side customer data infrastructure deployed directly in your VPC.
- Faster page loads & improved SEO via tag removal
- Recover lost tracking signals post-cookie deprecation
- Pivot tools/partners easily with composable infra
- Reduce data leakage with private, controlled flows
Identity at the Core
Durable Identity: The Moat for Global Enterprises
LLMs and models are accessible to all—identity is the differentiator.
- Recognize users across devices, sessions, & domains
- Durable, privacy-safe IDs for global compliance
- Improve match rates for personalization & ads
- Closed-loop attribution for loyalty & retention
Commerce Media Infrastructure
Advertisers demand performance. MetaRouter powers privacy-first retail media networks that scale both revenue & trust.
- Closed-loop attribution → connect ads to sales
- Offsite addressability → expand audiences safely
- Real-time signal enrichment for better bidding
- Compliant, secure data sharing with advertisers
AI & Machine Learning Readiness
AI Is Only as Good as the Data You Feed It. MetaRouter ensures ML and AI teams start with clean, enriched, identity-resolved signals.
- High-quality, first-mile data collection
- Real-time enrichment to add context in-flight
- Durable identity for model training & activation
- Infrastructure built for enterprise ML workloads
Infrastructure for Data Leaders, CIOs & CTOs
Your Data. Your Cloud. Your Compliance. MetaRouter is deployed inside your private VPC (AWS, GCP, Azure) — so your most sensitive data never leaves your environment.
- Zero third-party storage risk
- Align with GDPR, CCPA, HIPAA, local sovereignty
- Composable integrations → no vendor lock-in
- Scales for global enterprise environments
Why Businesses Trust MetaRouter as Their Data Foundation
Privacy-First Architecture
Deploy in your cloud; full control, GDPR/CCPA/SOC2 compliant.
Persistent, privacy-safe IDs for analytics and advertising.
Owned Identity
AI & ML Ready
Enterprise-grade pipelines powering large-scale ML models.
Real-Time Data
Collect, enrich, route instantly for marketing, AI, and retail media.
Extensive Integration Library
From pre-built to custom, connect your data your way: Paid Media, MarTech, Walled Gardens, Retargeting and more.
See How We Help Organizations Transform their Data Strategies
Marta Piotrowska
Director of Media, AI,
and MarTech
When we were approached with MetaRouter, we saw that we needed to fix our chaotic data infrastructure, and [MetaRouter’s] server-side solution aligned seamlessly with our objectives."
more events in ALL channels (Meta/FB, Tik-Tok, Google, DSP)
faster page load time = better SEO
increase in Return On Investment (ROI)
Isharpal Singh
Web Data Enablement & Analytics Manager
latency reduction in page load speed
revenue increase
annual revenue improvement
Ross Durbin
Senior Product Manager
MetaRouter has also helped us improve user identity resolution, maintain compliance with data privacy regulations, and improve the quality of the data being delivered to key tools downstream."
Nolan Garrido
VP of Engineering, Data, and AI
Pipeline without increasing marketing spend
Increase in ad-spend efficacy
Increase in "purchase event” data
Ripal Sanghani
(former) Senior Product Manager
Thanks to MetaRouter, our sensitive data remains in our control, fitting neatly into our existing system and vendor preferences."
Alex Jacobson
Managing Director of Global Client Services
Privacy-First Data Infrastructure for Marketing, AI & Retail Media
Deploy MetaRouter fully in your environment, gain full ownership of data, and unlock the power of first-mile insights.
