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Good vs Great Customer Data Strategy
Good vs Great Customer Data Strategy
Good vs Great Customer Data Strategy
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Good vs Great Customer Data Strategy

Good data strategy builds a foundation. A great one scales, adapts, and delivers customer insights across all your tools and channels.
June 23, 2025
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Privacy & Compliance

The Impact of Data Regulations on Adtech

With increasing data and increasing concerns about privacy and security, we're diving into the impact of data regulations on adtech.
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Privacy & Compliance

The Best Way to Protect Customer Data - Part 1

The only way to be sure is to take responsibility for compliance is to manage customer data from ingestion.
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Privacy & Compliance

The Best Way to Protect Customer Data Part 2

Spoiler alert: the single best way to protect customer data is by integrating data server-side—processing it server to server.
Privacy & Compliance

The Ethics of Collecting Consumer Data

Catchy article titles like “28 Ways Your Privacy is Invaded Every Day” raise serious questions about the ethics of collecting consumer data.
Page Performance

The Best Way to Manage Tags Might Not Be A Tag Manager

Many companies struggle with ineffective tag management, which provides you with an opportunity to get ahead of the competition.
Data Governance

The Battle Against Big Tech For Control Over User Data

When we decided to run all of our customers’ data truly server-side, we faced serious resistance from some of the largest tech companies.
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