MetaRouter is excited to announce the appointment of two seasoned industry veterans to our executive team. This move reinforces our commitment to transforming the retail media network landscape. With these key hires, we’re gearing up to tackle the evolving challenges in the retail media ecosystem, driving our vision of connected and measurable advertising experiences forward.

We’re thrilled to welcome Nikhil Raj as our President, who brings well over a decade of rich retail media expertise. His extensive experience in building Walmart’s advertising business and scaling Bain & Company's global retail media practice provides him with exceptional industry insight. Nikhil’s most recent leadership role at Moloco has further enriched his understanding of the retail media ecosystem, positioning him perfectly to steer MetaRouter's strategic direction.

Joining him on the executive team is Patrick Harrington as Head of AI/ML after his successful stint at Modern Treasury. Patrick's deep expertise in artificial intelligence, machine learning, and natural language processing will play a crucial role in developing our next generation of data solutions. His innovative approach aligns with our growth goals and will greatly enhance our ability to deliver value to clients across various industries.

These strategic appointments are more than just team expansions — they truly reflect our vision for the future of retail media networks. As retail media continues to grow rapidly, both advertisers and retailers face increasingly complex challenges around measurement, attribution, and performance optimization. With their talent and experience, Nikhil and Patrick will help us tackle these challenges at scale.

The retail media landscape is changing quickly. As third-party cookies fade out and first-party data becomes more valuable, retail media networks have become crucial touchpoints linking brands and consumers at the time of purchase. However, this change brings noteworthy challenges: advertisers often grapple with fragmented data across multiple networks, while retailers feel the pressure to show clear ROI to brand partners.

MetaRouter's technology infrastructure is designed to tackle these issues by standardizing performance aggregation across networks, processing event streams in real-time, and linking digital advertisements to in-store purchases. This last capability has particularly impressed industry giants like Google, who see us as an “Offsite tracking solution for retail media networks.”

With our enhanced leadership team, we’re well-positioned to become the framework that powers the next generation of retail media networks. Our technologies facilitate seamless data integration, standardized measurement protocols, and comprehensive attribution models that connect online advertising with physical retail environments.

As we look ahead, our strengthened executive team is eager to drive forward MetaRouter's vision of connected, interoperable retail media networks powered by enterprise-grade data integration. Together, we're laying down the technical foundation that will empower retailers and brands to fully unlock the potential of this swiftly evolving ecosystem.

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