How AI Enrichment at the “Edge” and Composable Infrastructure Are Reshaping the Future of Marketing

In a world where AI is everywhere, one truth is becoming clear: your competitive advantage isn’t the model you use, it’s the data that fuels it.

Join Scott Brinker (ChiefMartec, HubSpot) and Patrick Harrington, Ph.D. (Head of ML & AI, MetaRouter) for a live 40-minute discussion and audience Q&A on why the “first mile” of data, the exact moment when it’s created, consented, and enriched, has become the most important frontier in marketing.

This fireside chat will explore:

How edge enrichment is turning raw clicks into real-time signals that drive better personalization, higher ROAS, and durable identity.

Why first-party data has become the most valuable asset for growth as third-party cookies disappear and retail media surges.

What CMOs, data leaders, and engineering teams must do today to seize early-mover advantage in this greenfield opportunity.

If you’re a marketing, data, or growth leader trying to harness AI for real business outcomes, this session will reframe how you think about data infrastructure, customer identity, and AI activation.

A few takeaways...

✅ What the “First Mile” is and why it matters now. How data created at the edge becomes your single biggest lever for AI-driven growth.

✅ Why models are commodities, but data is your moat. The next generation of marketing strategy is defined by speed, intelligence, and trust in first-party data.

✅ The 3 blockers to AI-ready marketing and how to solve them. Data leakage, privacy trust gaps, and slow pipelines are holding back your ROI.

✅ How edge enrichment works in practice. See how raw customer interactions (like a cart add) can be transformed into intelligent, decision-ready signals in milliseconds.

✅ The evolving role of the CMO as a data leader. Why modern CMOs must align marketing, data science, legal, and infrastructure teams to unlock growth.

Reserve your spot today to get an inside look at the strategies and infrastructure shaping the future of AI-powered marketing.

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