Hot Takes

If it works for Walmart, it likely works for you

How a privacy-first, first-mile architecture, born at Walmart, became the foundation for modern retail media, AI, and trusted data activation.
December 19, 2025
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5 min read

Latest blog posts

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How to Measure Agentic Commerce Without Full Journey Visibility
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How to Measure Agentic Commerce Without Full Journey Visibility

Learn how to track agentic commerce performance when customer journeys skip your site and data gaps hinder full-funnel visibility.
First Mile vs. Last Mile Data Infrastructure
Data Governance

First Mile vs. Last Mile Data Infrastructure

First-mile captures data at origin. Last-mile activates it. Understand the differences and why first-mile quality determines success.
What Is First-Mile Data Infrastructure?
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What Is First-Mile Data Infrastructure?

First-mile infrastructure captures and prepares behavioral data at origin. Learn why data quality problems start at collection.
What Is Agentic Commerce Protocol
Retail and Commerce Media Networks

What Is Agentic Commerce Protocol?

Understand ACP, MCP, and AP2—the protocols that standardize how AI agents interact with merchant systems at scale.
What Merchants Need To Know For ChatGPT Shopping
Retail and Commerce Media Networks

What Merchants Need To Know For ChatGPT Shopping

ChatGPT Shopping requires clean product data, real-time APIs, and agent-ready infrastructure. Learn what merchants need before launch.
FirstMile Podcast with Dom Burch: MetaRouter, Retail Media, and the Future of Data Infrastructure
Media Features

The First Mile of Data: How MetaRouter is Redefining Retail Media, Identity, and AI-Driven Commerce

Explore how MetaRouter’s application-aware, server-side data infrastructure transforms identity, retail media, and first-party data control for AI-driven marketing success.