Media Features

The First Mile of Data: How MetaRouter is Redefining Retail Media, Identity, and AI-Driven Commerce

Explore how MetaRouter’s application-aware, server-side data infrastructure transforms identity, retail media, and first-party data control for AI-driven marketing success.
November 20, 2025
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5 min read

Latest blog posts

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Building Trust in a First-Party World: A Conversation with Pete Newcomb of MetaRouter
Hot Takes

Building Trust in a First-Party World: A Conversation with Pete Newcomb of MetaRouter

A behind-the-scenes look at Pete Newcomb of MetaRouter. How a former Walmart engineer is redefining first-party data, trust, and responsible customer experience at scale.

How AI Agents Buy Things

Seven API calls complete a ChatGPT purchase in seconds. Technical breakdown of the flow, security layers, and data blind spots for merchants.
What is the OpenAI-Stripe Partnership?

What is the OpenAI-Stripe Partnership?

OpenAI and Stripe built the Agentic Commerce Protocol for ChatGPT purchases. How it works, what's live, and what merchants can't measure.
What is Agentic Commerce?

What is Agentic Commerce?

AI agents can now buy things autonomously. Learn what changed, how it differs from e-commerce, and which infrastructure gaps retailers face.
When Commerce Starts Talking Back: The First Mile in the Age of AI. When Chat Meets Checkout.
Podcasts

When Chat Meets Checkout

When Commerce Starts Talking Back: The First Mile in the Age of AI. When Chat Meets Checkout.
MetaRouter Joins Google CM360 Partner Program
Partnerships

MetaRouter Joins Google CM360 Partner Program

MetaRouter integrates with Google CM360 to deliver privacy-safe, first-party data for accurate ad measurement and optimization.