Customer Context Infrastructure is here. Real-time personalization, finally within reach.

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Infrastructure

Customer Context Infrastructure

Platform

Capture behavior, resolve identity, enforce consent

Activation

Deliver clean, trusted signal to your ad platforms, retail media networks, and marketing tools in real time.

Inference

Predict conversion, detect fraud, and real-time optimization for commercial outcomes.

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Platform

Behavior

First-Party Data Collection
Server-side Tag Management
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Identity

Sync InjectorTM
Cross-Domain Identity

Consent

Schema Enforcement
Consent Enforcement
Transform, Map & Filter Data
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For Marketers

Boost Your Marketing ROI with MetaRouter CDI

For Developers

Collect, Manage and Use Customer Data with Confidence

For Privacy & Compliance

Full Governance Over Your Customer Data

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For Retail

Accelerate Transformation and Innovation

For CPG

Compliance and data alignment for multi-brand organizations

For Media

Improve Data Collection with Total Control and Compliance

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For Retail Media Networks
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For Page Performance
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Consent Enforcement
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Featured Blog Post

From Data Sharing to Governed Intelligence with Adrian Bolosan from Databricks
From Data Sharing to Governed Intelligence with Adrian Bolosan from Databricks
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Data Governance

From Data Sharing to Governed Intelligence with Adrian Bolosan from Databricks

First-Mile Podcast with Adrian Bolosan from Databricks
September 30, 2026
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5 min read

Latest blog posts

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2024: The Year of Third-Party Tag Removal with MetaRouter and Merkle Cardinal Path
Media Features

2024: The Year of Third-Party Tag Removal with MetaRouter and Merkle Cardinal Path

Dive into the monumental changes in data management looming in 2024 head first.
Connecting the Dots: Resolving the Conundrum of PII versus Anonymous User Data in Marketing and Analytics
Product

Bridging the Gap: Solving the Challenge of PII vs. Anonymous User Data in Marketing and Analytics

Balancing PII and anonymous user data.
Solving eCommerce Platform Performance Challenges with MetaRouter | Allegro Customer Story
Media Features

Unveiling Allegro's Journey: How MetaRouter Transformed eCommerce Performance

Explore how Allegro, Central Europe's top eCommerce platform with 90% market share, addressed performance challenges from diverse traffic sources.
MetaRouter’s Perspective on Data Warehouse Loading: A Shifted Left Approach
Product

MetaRouter’s Perspective on Data Warehouse Loading: A Shifted Left Approach

Discover MetaRouter's innovative "shifted left" approach to data warehouse loading, challenging traditional models with real-time processing at the point of collection.
Four rules that businesses should adhere to when working with third-party vendors
Data Governance

Four rules that businesses should adhere to when working with third-party vendors

In today's digitally connected world, the collection and sharing of data with third-party vendors has become commonplace. Here are four rules that businesses should adhere to when working with third-party vendors
10 Tips to Ensure Better Data Collection for Privacy-Centric Marketers
Privacy & Compliance

10 Tips to Ensure Better Data Collection for Privacy-Centric Marketers

Enhance data collection for privacy-centric marketers with these 10 tips.
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Customer Context Infrastructure for the agentic era. The layer that runs before anything else, inside your own cloud.

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Infrastructure
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