Good vs Great Customer Data Strategy

Good data strategy builds a foundation. A great one scales, adapts, and delivers customer insights across all your tools and channels.
June 23, 2025
•
5 min read

Latest blog posts

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Data Governance

The Value of First-Party Compliance

To meet GDPR and CCPA regulations, more enterprise organizations are turning to first-party compliance. Our VP of Engineering discusses why.
The Server-Side Difference
Page Performance

The Server-Side Difference

Server-side data collection is a hot topic in the customer data industry. From performance to privacy concerns, server-side solutions offer a future-proof solution to web-based data collection.
Data Governance

The Power of MongoDB Atlas Data Lake

Data lakes have been rising in popularity MongoDB has found a way to implement, manage, and mine these structures with their own framework.
Page Performance

Optimizing website performance with server-side tag management

A fast, performant website is non-negotiable. Discover how server-side tag management can help with optimizing your website performance.
PA System
Privacy & Compliance

The Impact of Data Privacy Regulations on Martech

Marketing and advertising technologies rely heavily on personal data collection and processing.
Product

MetaRouter + Mixpanel

MetaRouter fits perfectly into a customer data strategy because it empowers the use of tools like Mixpanel.