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Good vs Great Customer Data Strategy
Good vs Great Customer Data Strategy
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Good vs Great Customer Data Strategy

Good data strategy builds a foundation. A great one scales, adapts, and delivers customer insights across all your tools and channels.
June 23, 2025
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Page Performance

Three Major Players Moving Away from Client-Side Tags

Since the late 90s, if a company wanted to know more about their virtual users, tags were the way to go. But that’s starting to change.
Tracking data for a website
Page Performance

The Truth About Server-Side Tracking

Server-side data is more secure, accurate and improves site performance in each browser session. Learn why you should be engaged in server
Privacy & Compliance

Translating Real-World Randomness To Create Digital Security

With increasing digitization comes an increase in marketplaces for thieves to sell personal data.
Thinking About Building An In-house Data Integration Solution?
Data Governance

Thinking About Building An In-house Data Integration Solution?

Let solutions like ours test, fly fail, and innovate. Then we’ll meet you on the launchpad, ready for "liftoff."
Anonymous to known users
Page Performance

Tracking Anonymous Users Without Third-Party Cookies

Understand your true customer journey and improve CDP addressability (3-5x!) with anonymous-to-known user behavior data.
Privacy & Compliance

Three Ways to Gain Consumer Trust

With e-comm accounting for 13.7% of global retail sales in 2019—that’s 3.453 trillion dollars—companies must keep data safe.
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